Branding Identity June 1, 2021

Luxury helicopter airline logo

Project Overview:
We developed a complete visual identity for a premium private aviation company that offers on-demand flights via jets and helicopters. The goal was to create a brand that embodies elegance, motion, and exclusivity—targeting a high-end clientele seeking luxury and efficiency.

The logo symbol was inspired by the natural position of bird wings in flight, capturing a sense of freedom, grace, and aerodynamic precision. Designed entirely in black, the logo evokes timeless sophistication and works seamlessly across both digital and physical applications.

Scope of Work:

  • Custom Logo Design rooted in the elegance of nature and aviation dynamics

  • Black-only branding for a bold, versatile, and upscale aesthetic

  • Typography and visual system crafted for clarity, minimalism, and luxury appeal

  • Brand guidelines for consistent application across jet livery, boarding passes, uniforms, and digital platforms

The result is a clean, iconic identity that elevates the brand to match the exclusivity of the service it offers.

Task

The goal was to create a brand that embodies elegance, motion, and exclusivity—targeting a high-end clientele seeking luxury and efficiency.

  • Strategy

    Brand Strategy

  • Design

    Corporate Identity

  • Client

    G Flights

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